The new service strengthens the Republic’s position as a strategic logistics hub and enhances the region’s connectivity on the transpacific trade route. FedEx says shipments from across South-east Asia can now be consolidated in Singapore before making their journey to the US, streamlining international logistics.
For FedEx’s India-born chief executive officer Rajesh Subramaniam, whose spare time work involves chairing the US-China Business Council, it is all a matter of common sense.
Although the US is FedEx’s principal market, the Asia-Pacific has the largest footprint of any region it operates in. Singapore houses its regional headquarters, and a centre for excellence that works on advanced digital technology, including applied artificial intelligence.
The direct flight is added evidence of the centrality of the Republic in a region he calls the manufacturing base of the world.
“We are (in some ways) a referendum on the global supply chain on a daily basis,” says Mr Subramaniam. “The supply chains are evolving as we speak, and we get it first hand. In South-east Asia, it is Thailand’s Eastern Economic Corridor. There is Indonesia, and Vietnam. All these markets are seeing strong growth. In Singapore, we are seeing much growth in healthcare and semiconductor (shipments).”
Separately, FedEx’s business in India is growing “significantly”.
And while the European business also is booming, he adds that that is more because the firm has outperformed the competition rather than the market has grown spectacularly. That said, in recent weeks, there has been “a little bit of optimism” about the German economy.
Rather like 3M, whose products are used in everything from cars to electronic equipment, FedEx, United Parcel Service (UPS) and other parcel delivery firms are seen as bellwethers of the global economy.
“We are sitting on the inside of the global supply chain,” says Mr Subramaniam.
FedEx’s physical network, he adds, moves nearly US$2 trillion (S$2.64 trillion) in goods annually and generates vast amounts of data. The firm is transforming this data into insights that power new technology for differentiating its business, digitalising customer supply chains and transforming e-commerce.
“There is a lot going on, and we are very excited.”
Even the latest tariff shifts, he believes, are something the company can handle competently for its customers. FedEx has an experienced team of clearance and compliance experts who help enable shipments across more than 220 countries.
Tools like FedEx Tariff Information Hub help customers stay up to date.
“We remain focused on supporting our customers in adapting to the latest regulatory requirements,” he says. “It is important for customers to have paperwork completed correctly ahead of pick-up so shipments can continue to move seamlessly through our network to their final destinations.”
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While growth in Asia provided FedEx some tailwinds, the digital advances in FedEx are also contributing. That aside, these advances are helping senders and intended recipients gain more visibility on shipments, adding to the comfort levels of everyone involved along the pick-up and delivery chain.
Any movement from one country to another involves classifying the commodity being shipped. The digital twin helps with clearing Customs speedily by auto classifying so-called HS (harmonised system) codes, computing duties and taxes so that consumers understand fully landed cost of goods bought, and ensuring customers have the resources and tools to file paperwork required for imports.
“That is our advantage,” says the chemical engineer from the famed Indian Institute of Technology who went on to do an MBA at the University of Texas, Austin. “Lots of companies can do basic algebra, we do advanced calculus.”
While FedEx does not give a breakdown of its revenue by region, the CEO points out that Apac is its largest operating region. “We go where manufacturing goes, and most manufacturing is centred in this part of the world. We have a growth business here.”
The stress on digitalisation and trimming the fat all round is showing up in company results.
For the fiscal third quarter that ended on Feb 28, FedEx reported revenue of US$22.2 billion. Both operating income and margins improved over the matching quarter in 2024.
That said, perhaps in anticipation of geopolitical headwinds and a consequent slowdown in growth, FedEx guided for fiscal 2025 revenue to be flat or slightly down year over year. It earlier expected revenue to be “approximately flat”.
“Our revised earnings outlook reflects continued weakness and uncertainty in the US industrial economy, which is constraining demand for our business-to-business services,” chief financial officer John Dietrich said in March.
Such sobering news has clouded the market. FedEx shares are down about 25 per cent since the year began. Its market valuation as at April 11’s close is about US$50 billion.
In another development affecting performance, FedEx and the United States Postal Service, its largest customer, ended their air cargo contract in September 2024 after failing to agree on a fresh contract. Rival UPS picked up that business, but from what I hear from Mr Subramaniam, that may have been a blessing.
For fiscal year 2025, while FedEx expected a US$500 million hit to the bottom line from that separation, it looks now that the impact will be only about US$400 million.
The upside, he says, is improved flexibility for FedEx. Without the postal service contract obligations that required specific daytime flights, FedEx has already been able to significantly reduce daytime flight hours and deploy its air and ground network more efficiently.
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Compared with larger rival UPS which is more than a century old, FedEx is a much younger firm and the 57-year-old Mr Subramaniam is only the second CEO in its history. The company was founded in 1971 by Mr Frederick W. Smith, a former Marine Corps officer, who is credited with creating the overnight delivery business.
Mr Smith, who started FedEx at age 27, is now 80, remains as executive chairman and retains a significant chunk of FedEx shares. His son Richard runs a key division.
Founding families can be extremely possessive about their firms and, in an earlier era, Mr Henry Ford II fired the high-profile Lee Iacocca from Ford Motor Company, for no apparent reason. It has passed into corporate legend that when a bemused Mr Iacocca inquired, Mr Ford told him: “It is my name that is on the building.”
Mr Subramaniam bristles when I ask if he feels cramped being bookended by the Smith father and son. “I won’t use that parallel at all. We are a meritocracy and Fred is a fantastic leader and founder.”
The Trivandrum-born Mr Subramaniam was appointed CEO in 2022 and was groomed for the job by Mr Fred Smith. Starting as an associate junior analyst in 1991, he quickly ascended the ranks, and was given multiple responsibilities, including, fortuitously for him, a seven-year stint in Hong Kong starting in 1996, just as the China manufacturing boom began.
In 2019, he was named chief operating officer and brought onto the FedEx board the following year.
I ask how it is to be only the second CEO in FedEx’s history, and a direct successor to the founder.
“Taking over from the founder-CEO is an altogether higher level of stress but it has been fantastic,” says Mr Subramaniam, who plays tennis on weekends and sometimes goes online for a game of chess. “But as one great scientist said: I can see far because I am standing on the shoulders of a giant.
“I could understand from very early on what Fred wanted to accomplish, and we were able to put in place strategies to get it done.”
What has been accomplished is unquestionably impressive. FedEx today moves US$2 trillion worth of commerce annually. That is made possible by a vast global network of 5,000 facilities, a fleet of some 700 planes, 200,000 trucks and other on-road vehicles, all served by half a million staff – “teammates” in FedEx parlance. Every day, FedEx picks up and delivers 16 million packages.
The coming era could well be marked by significant turbulence on every front, including geopolitical swells. Mr Subramaniam says he draws much inspiration from his nonagenarian father, a former top police official known for decisiveness and integrity.
The journey so far has provided so many opportunities for personal growth that Mr Subramaniam has never thought of looking elsewhere, and FedEx, which has its headquarters in Memphis, Tennessee, has been his sole employer.
Most American CEOs of Indian origin are located on the two US coasts but he says he likes being where he is in Memphis, a city in the south, where the living is easy and schools are cheap.
I joke that Tennessee could not be said to have many state icons – perhaps not a lot more than Jack Daniels whiskey and singer Elvis Presley’s Graceland home.
“What you really need to see in Memphis is not Graceland but the FedEx headquarters,” he shoots back. “I guarantee you would not have seen anything quite like it.”
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